Fearful of the power of tequila, the spirit was banned in Mexico by the ruling Spanish conquistadors before the Revolution took place. However, Jose Cuervo refused to let such a legacy die, creating his own unique tequila with the help of his faithful followers to ensure its heritage lives on. Now, many more are under the spell of Jose Cuervo and his tailor made tipple, a firm favourite of renegades across the world.
